Principles & funding

How do we earn?

DogRanking is funded by affiliate links: when you buy through a "Where to buy" link, the shop pays us a commission — your price does not change. Every such link is marked (rel="sponsored"), and every product list carries a clear affiliate disclosure.

Why commissions cannot influence ratings

Order of work: the 0–100 score is finalised from recipe analysis, standards and manufacturer data — before we check where a product is sold or whether the shop runs an affiliate programme.
No paid placements: manufacturers cannot buy a ranking position, a review or paws. We do not publish sponsored content inside rankings.
Multiple sellers: we link to at least two retailers where possible — including ones that pay us nothing.
We buy test samples ourselves — we do not accept free products from manufacturers for scored reviews.

Corrections policy

Got something wrong? Tell us. Every substantive correction is applied with a note and date in the page's changelog.

Health content

We never rank prescription veterinary medicines or affiliate-link to them. Health content is educational and does not replace veterinary advice.

Evidence grades A/B/C/D

Knowledge articles carry an evidence grade: A strong (blinded RCTs/meta-analyses, clinical measures), B moderate (good controlled/cohort studies), C weak/emerging (surveys, cross-sectional, directional funding), D insufficient/marketing. Owner surveys cap at C — regardless of sample size.